2020 was something of a bumper year of eCommerce, with more people than ever staying home and shopping online. So, what can we expect going forward into 2021? Here, we examine some of the top eCommerce expectations in 2021 and how Every Host can help you meet your own personal expectations.
A further increase in online shopping
The increase in online shopping does not look set to slow down anytime soon. With people still being encouraged to stay at home, the convenience of online shopping is becoming more and more important to people.
With an increase in custom comes raised expectations regarding security. 47% of consumers say that they prioritise website security and the safety of their payment details.
Simplicity is key
With the high street being largely closed and a lack of travel limiting physical shopping further, even those who do not usually shop online are turning to eCommerce. This means that some people who are not familiar with online shopping are more likely to be visiting your site. In fact, it looks as though first-time online shoppers will be a growing number in 2021.
A simple and straightforward site is key, with convenience, website speed and usability being a high priority. 82% of consumers are more likely to shop with you if your website loads quickly. Sites that do not have all the bells and whistles yet are intuitive and functional will stand out from the crowd.
A need for better security
Keep yourself ahead of the herd in an overcrowded market by giving consumers the security that is becoming more and more important in the modern world. Many people will not shop on an eCommerce site they feel is not secure, with 90% of people saying that the safety of their personal data and identity is a big priority.
As people go shopping at a broader range of sites, this looks set to become more and more vital in 2021.
With eCommerce looking set to grow further into 2021, Every Host should be an essential part of your website hosting plan. With hosting and security services to suit every size of eCommerce site, we will work with you to ensure your website is safer and faster, making for a sleeker user experience.
Click here to view our Magento hosting plans. If you move your website to us with the same resources, we can guarantee a speed improvement, or we will give you your money back. Contact us for more information on our Magento hosting options and full money back guarantee.