image depicting the importance of high DR back links for SEO
How Link Building Works

A Comprehensive Guide for SEO Success

Link building is a cornerstone of search engine optimisation (SEO) that significantly impacts a website’s visibility and ranking on search engines like Google. Understanding how link building works is crucial for any business aiming to improve its online presence. This article delves into the intricacies of link building, the importance of Domain Rating (DR), the relevance of linking niches, and provides insight into EveryHost’s methodical approach to building links.

Understanding Link Building

Link building involves acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. For search engines, links are the streets between pages, allowing them to analyze how pages are related to each other and in what ways. Essentially, strong links are a signal to search engines that your site is a valuable resource, worthy of citation. Thus, sites with more backlinks tend to earn higher rankings.

 The Significance of Domain Rating (DR)

Domain Rating (DR) measures the strength of a website’s backlink profile compared to others in the SEO tool’s database on a 100-point scale. It’s crucial to understand that links from high-DR websites carry more weight, as they’re seen as more authoritative and trustworthy. Websites likely to have the highest DR include established news outlets, popular industry blogs, educational institutions, and government websites. These sites have earned their authority over time through consistent publication of high-quality content that garners numerous inbound links.

The Relevance of Niche in Link Building

When it comes to link building, the relevance of the niche cannot be overstated. Acquiring links from websites within the same or a closely related industry is more beneficial than links from unrelated sites. This is because search engines not only evaluate the quantity and quality of links but also how contextually relevant they are to your site’s content. Links from niche-relevant sites signal to search engines that your content is authoritative within your specific field.

EveryHost’s Approach to Link Building

At EveryHost, we understand that a one-size-fits-all approach doesn’t work for link building. Our process begins with a comprehensive survey of your current backlink profile to identify links that should be removed, kept, or improved upon. This initial step ensures that we build on a clean, robust foundation.

We then proceed to build links on a per-day basis, targeting websites with high DR and relevance to your niche. Our strategy is not just about acquiring any links; it’s about acquiring the right links that will have a meaningful impact on your SEO.

To keep you in the loop, we invite you to our ClickUp portal, where you will receive daily updates on ranking positions and track new links acquired, along with all relevant details surrounding them. This transparent approach allows you to see the direct impact of our link-building efforts on your website’s SEO performance.


Link building is an intricate part of SEO that, when done correctly, can significantly enhance your website’s search engine ranking and visibility. The quality, relevance, and authority of the sites you link to matter just as much as the quantity. With EveryHost, you’re not just getting links; you’re getting a strategic partner dedicated to boosting your online presence through thoughtful, effective SEO practices. Understanding “how link building works” is the first step towards leveraging this powerful tool for your website’s advantage.